Privacy Policy - Prime-Line Parts

Prime-Line Products Company’s (“PLP”) COMPLIANCE POLICY

Last updated: May 1, 2025
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We – Prime-Line Products, LLC (its  parent company, Great Star Tools, USA, Inc., including, without limitation, their past, present, and future parent entities, subsidiaries, affiliates, divisions, successors, assigns, and any entities that control, are controlled by, or are under common control with them, whether directly or indirectly, plus any third-party service providers, contractors, partners, and other entities acting on behalf of or in collaboration with the company in connection with the operation of its websites, applications, or digital services, along with its parent company and affiliates)(collectively referred to as “Prime-Line”, “we”, “us”, “our”) – provide you with this Privacy Policy to inform you about how and when we process personal information that we collect through:

Our websites, microsites, and mobile sites operated by us from which you are accessing this Privacy Policy.
Our software applications made available for use on or through computers, mobile devices, and connected devices.
Our social media pages and apps we control from which you are accessing this Privacy Policy (collectively referred to as our “Social Media 
          Pages”).
Our business and vendor relationships.
Our products and services.
HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you.
Offline interactions such as when you visit our stores or retail kiosks, attend a tradeshow; and
Your interactions with us when you place an order or request for customer support, including through chatbots.

Collectively, we consider the above our “Services.”
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In addition to this Privacy Policy, your information may also be subject to additional policies supplied by any third-party websites, services, or applications, even if they are accessible through our Services. Please consult their respective privacy policies to learn more about how they process your Personal Information and how they make it available to others.
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For Residents of California see Appendix below. 
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For Residents of Colorado, Connecticut, Utah, or Virginia see Appendix below.

1.	  Collection of Personal Information
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“Personal Information” is information that relates to an identified or identifiable individual, including as such term is defined in the applicable law. We collect Personal Information through your use of our Services and in certain instances from third parties. We also use and combine data to infer insights about you, for example, your product preferences, characteristics, predispositions, or behaviors.
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1.1 Personal Information We Collect from You
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We collect Personal Information through your use of our Services, for example, when you register an account, register your products, interact with our customer support or our franchisees or licensees, participate in contests, sign up for marketing communications, make inquiries regarding product warranties, navigate the Services, utilize one of our connected devices, attend an event, make a purchase, communicate with us, or become a partner or vendor.
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Depending on how you use our Services, we collect different types of Personal Information from you:

Contact Information: such as your name, email address, phone number, address, and country of residence;
Account Information: such as login credentials, consumer profile, username, alias, registered products history, browsing history, cart contents, 
          wish list, and purchase history;
Audio, Electronic, Visual and Similar Information: such as images and audio, video, or call recordings created in connection with our business 
          activities;
Transaction Information: such as purchase and order details and payment information, including debit or credit card details, bank account details, 
          and billing address;
Device Information: technical information associated with the device you use, such as device type, model, system language, browser type, 
          geographical location, operating system, and technical identifiers like IP address or device ID;
Connected Products Information: usage data from any of our connected products;
User Content: such as customer satisfaction surveys, customer requests, queries, or content you create, like posts on our social media Pages, 
          along with any related name, username, alias, or account information;
Images and Videos: such as photos and videos submitted by you or taken at one of our events;
Physical Location: your physical location, including precise geolocation derived from IP address, GPS coordinates, use of connected products, or 
          manually selected location;
Professional Characteristics: such as your trade, industry, employment 
          status, profession, work or trade skill levels, and experience;
Demographic Characteristics: such as household size, country of residence, age, birthdate, ethnicity, industry, income, education, employment 
          status, profession, and gender;
Usage Information: such as browsing behavior, purchasing patterns, engagement data (e.g., time spent on pages, links clicked, revisit frequency);
Preferences: your preferred payment method, purchased and viewed products, preferred language, marketing communication preferences, and 
          cookie preferences;
Social Media Information: your name, email address, photo, list of social media contacts, and any other information made accessible when you 
          connect your social media account to our Services;
Relationship History: details of your contact with us, as well as order history;
Other Personal Information that you provide us.

1.2 Personal Information Provided by Third Parties
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In certain cases, we also receive Personal Information about you from other sources, including:

Publicly Available Information: from databases such as LinkedIn, product review websites, trade or industry associations’ registries, or social 
          media monitoring for feedback and direct mentions of Prime-Line;
Purchase Information: from associated dealers, retailers of Prime-Line products, or service providers;
Contact Information, Professional Characteristics, and Other Information: from data brokers, business partners (including for joint marketing and 
          promotion events), event managers, influencers, and marketing or survey databases.

Like many other website owners and operators, we use automated data collection tools such as cookies and web beacons to collect certain information. To learn more about our collection and use of cookies, please visit our Cookie Policy.
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If you disclose any Personal Information relating to other people to us or to our vendors in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy and our Terms of Use available on the brand site you access.
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1.3 Sensitive Information
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We may collect and process information that may be interpreted as sensitive information. We will do so only when permitted by Applicable Law and will follow all applicable processing restrictions associated with processing of such data. Where applicable, we will obtain your express permission when any of your sensitive Personal Information is processed.
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Depending on applicable law, sensitive information may include: race, religion, ethnicity, nationality or national origin, age, gender identity, sex life or practices or sexual orientation, marital status, medical or health information (including disability status), genetic or biometric information, biometric templates, political or philosophical beliefs, political party or trade union membership, veteran status, background check information, judicial data such as criminal records, financial and bank account data, personal identification information, or precise geolocation information.
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If the information that you voluntarily provide to us does include sensitive information, as defined by applicable law, you expressly authorize Prime-Line to process such personal information in accordance with this Privacy Policy.
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2. Use of Personal Information
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We use your Personal Information to the extent necessary to achieve the purposes described below.
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 2.1 Process Orders and Returns
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We process your Contact Information, Account Information, Transaction Information, Device Information, Location, Preferences, Relationship History, Publicly Available Information, and other Personal Information you provide us with, in order to process your orders and returns, including warranty and product registration, related payments, exchanges or refund requests.
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We will engage in these activities to manage our contractual relationship with you, and/or to take steps at your request prior to entering into a contract.
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 2.2 Provide Services
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We process your Contact Information, Account Information, Device Information, User Content, Location, Preferences, Social Media Information, Relationship History, Publicly Available Information, and other Personal Information you provide us with, in order to provide you with the Services you request from us in a personalized and efficient way, including: 1) opening and arranging access to your registered account, and updating and maintaining the information in your account; 2) utilizing the functionality of any smart devices, including geolocation-based requests (such as local weather or proximity to a specific location) or device pairing; and 3) sending you administrative information related to your account, such as changes in our terms, conditions and policies.
We will engage in these activities to manage our contractual relationship with you, and/or to take steps at your request prior to entering into a contract.
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 2.3 Provide Customer Service
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We process your Contact Information, Account Information, Device Information, User Content, Location, Preferences, Relationship History, and other Personal Information you provide us with, in order to follow-up on your customer service requests, such as to provide you with assistance, and handle your enquiries and complaints.
We engage in these activities to manage our contractual relationship with you.
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 2.4 Send You Marketing Communications, Tailor Our Content for You, and Organize and Communicate Promotions and Contests
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We use your Contact Information, Account Information, User Content, Professional Characteristics, Preferences, Social Media Information, Relationship History, Purchase Information, and other Personal Information you provided us with, including any inferences we infer about you using such information, to identify your preferences and tailor our content and recommendations for you, send you personalized advertising and marketing related communications about our Services, new products and other news about our company.
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If we have a prior relationship, we may send you communications about products and Services that are similar to products and Services you requested information about or purchased before. You will be able to opt out from marketing communications at all times.
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We may obtain your consent in certain instances, including when legally required, to send you marketing emails using the information described above. We may also obtain your consent if we do not have a prior relationship with you. If you provide your consent, we will use the Personal Information outlined above to ensure that the marketing content is tailored to your interests. If you no longer wish to receive these marketing communications, you are free to unsubscribe at any time by selecting the “Unsubscribe” button at the bottom of any of our marketing communications, where applicable, replying “STOP” to any SMS message we send, by calling us at 800.776.2228.
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Where applicable, we have a legitimate business interest to send you marketing communications, and to organize and communicate promotions and contests.
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2.5 Facilitate and Host Visits, Conferences, and Events
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We use your Contact Information, Account Information, Professional Characteristics, Preferences, Relationship History, Purchase Information, Photographs and Videos, and other Personal Information you provided, to facilitate and host conferences and events, such as trade shows, and to welcome visitors at our premises.
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We will engage in these activities to manage our contractual relationship with you, and/or to take steps at your request prior to entering into a contract.
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 2.6 Improve Our Products and Services
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We use your Account Information, Professional Characteristics, Demographic Characteristics, Usage Information, Purchase Information, Relationship History, and other Personal Information you provide us with to conduct data analyses and customer surveys and studies, for example, to improve the efficiency of our Services, to develop new products and Services, to identify usage trends (e.g., which parts of our Services are of most interest to users), and to determine the effectiveness of our marketing campaigns. Similarly, we may use your Personal Information for quality and training purposes.
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Where applicable, if we process your Personal Information to improve our products and Services, we do this for the preservation of our legitimate interests to continuously improve our products and Services to ensure that you have the best experience possible. Where legally required, we will obtain your consent for such processing activities.
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 2.7 Advertisements
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We use your Personal Information obtained by cookies and similar technologies to help us select advertising to serve to you and where to serve it based on your experience on our Services and other sites that you visit. To learn more about our collection and use of cookies, please review our Cookie Policy. 
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2.8 Build New and Maintain Existing Partner Relationships
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We use your Contact Information, Account Information, Professional Characteristics, Relationship History, and other Personal Information you provide us with, to build new partner relationships with vendors, suppliers and distributors, to facilitate bids, proposals and contracting, to onboard partners, to facilitate performance of Services, to provide feedback and manage relationships, and to facilitate contract renewals and termination.
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Where applicable, if we process your Personal Information to build and maintain partner relationships, we rely on our legitimate interests and the legitimate interests of our partners or of a third party to conduct business and to ensure that you have the best experience possible. Where legally required, we will obtain your consent for such processing activities.
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2.9 Inform a Third Party in the Context of a Sale or Business Transaction
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We may process your Personal Information for disclosing or transferring some or all of the Personal Information collected about you to a third party if Prime-Line were ever merged with or acquired, or involved in a corporate reorganization, joint venture, assignment, sale, or transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.
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Where applicable, we would process your Personal Information in the context of such a sale or business transaction based on our legitimate interest to conduct business. Furthermore, depending on your jurisdiction, we engage in these activities to manage our contractual relationship with you.
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2.10 Keep Our Services Safe from Misuse and Illegal Activity
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We use your Personal Information to keep our Services safe from misuse and illegal activity. This includes conducting security audits, verification that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements, monitoring for and prevention of fraud, and verification that your registration with or use of our Services is compliant with our terms and conditions of purchase and Terms of Use and is in no other way inappropriate or illegal. For example, we will review the public reviews you provide on a relevant store website in order to verify compliance with our Terms of Use available on the brand site you access.
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Where this is the case, we process your Personal Information as necessary for the fulfillment of our statutory duties and obligations and, where applicable for the preservation of our legitimate interests or the legitimate interests of our partners or of a third party to prevent misuse and illegal activity, such as fraudulent transactions.
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2.11 Comply with Legal Obligations
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We use your Personal Information as necessary to comply with our legal obligations. This may include instances where we have received a reasonable request from competent law enforcement agents or representatives, judicial authorities, governmental agencies or bodies, including competent data protection authorities. For example, we may be required to collect and transfer your Personal Information to our financial institution or payment service provider to allow your financial institution and the payment service provider to comply with their legal obligations, such as obligations under applicable anti-money laundering and counter-terrorism financing legislation.
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Similarly, we may share your Personal Information, after considering your privacy interests and other factors, with law enforcement or judicial authorities, as evidence or if there are justified suspicions of any unlawful act or crime committed by you through our Services or other interaction with us. Such action may be necessary, for example, to conform to legal requirements or comply with legal processes, including laws outside of your country of residence; to enforce or apply our terms of use and other agreements, including for billing and collections purposes; to protect our property rights and safety or property rights and safety of a third party, our affiliated companies, or the public in general; or to stop any activity that we consider illegal, unethical or legally actionable. Where we process or share your Personal Information for these purposes, we do this to comply with our legal obligation.
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3. Recipients
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We will only share your Personal Information with third parties as described in this Privacy Policy.
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3.1 Information We Share in Order to Provide Our Services
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You understand that if you purchase or use our products or Services, your Personal Information may also be processed by third parties, who process your Personal Information on our behalf in order to provide you with our products and Services and to improve them. This includes, but is not limited to, product registrations, providing website hosting, data analysis, information technology and related infrastructure provision, advertising and analytic services.
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We will only engage third parties for the processing of your Personal Information to the extent this is necessary to achieve the purposes as set out in this Privacy Policy. Our third-party processors are only allowed to process your Personal Information on our behalf and upon our written instructions. We select our processors with due care and contractually oblige them to observe the safety and integrity of your Personal Information. Some of these third-party processors may be located in a country whose data protection legislation is different from your country, and they will have access to your Personal Information as necessary to perform their functions, but they may not share your Personal Information with any other third party or use that data for any other purpose. 
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3.2 Information We Share with Business Partners to Market Their Products or Services
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Consistent with your choices, we may disclose your Personal Information to third parties to market their products or services to you.
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3.3 Information We Share with Other Third Parties
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We may disclose your Personal Information as necessary to comply with our legal obligations, in the context of a sale or business transaction, or to keep our Services safe from misuse and illegal activity.
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We contract with third party advertising companies to tailor online advertising to be directed to you on other websites and online services. These third-party advertising companies place, use, or rely on technology, such as cookies and pixel tags, to obtain information about your interactions with our Services. In addition to information the companies receive from your access to and use of other websites or online services on any of your devices, and information received from third parties, this information helps us select relevant advertising for you. To learn more about our collection and use of cookies, please visit our Cookie Policy. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns.
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We process your Personal Information in accordance with this Privacy Policy and such processing is limited to what is necessary to achieve the purposes set out in this Privacy Policy.
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3.4 Information You Choose to Share via the Services
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By using the Services, you may elect to disclose Personal Information:

On message boards, public chat rooms, profile pages, blogs, research panels and communities, surveys, product review pages, and other 
          services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any 
          information you post or disclose through these services will become public and may be available to other users and the general public; or
When you connect your Services account with your social media account, you will share information with your friends associated with your social 
          media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of  
          information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

4. Cross-Border Transfer
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Your Personal Information may be stored and processed in any country where we have facilities or in which we engage vendors, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.
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Several countries require that organizations put in special protections when information is shared cross border. We comply with those obligations and have implemented intercompany mechanisms to meet those requirements. For example, if our processing of your Personal Information is subject to the United Kingdom (“UK”) or the European Economic Area (“EEA”) data protection laws, each recipient of your Personal Information will observe appropriate safeguards with regard to the processing of your Personal Information. Such safeguards will be the consequence of:

The recipient country having legislation in place which is considered as providing an adequate level of data protection according to UK and EEA 
          standards;
Other appropriate measures, as available under applicable laws, including standard contractual clauses for transfers adopted by the European 
          Commission or the UK Information Commissioner’s Office. You may obtain a copy of these by contacting us. If the applicable law requires your 
          prior consent for the cross-border transfer of your Personal Information, we will ask you for such consent.

5. Your Choices and Data Subject Rights
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5.1 Consent and Opt-Out
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You have choices about your Personal Information that we collect about you and how we use and disclose your Personal Information, according to the applicable law.
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Where legally required, we will obtain opt-in consent prior to collecting or processing your Personal Information. You have the right to withdraw your earlier given consent for processing your Personal Information. Note that withdrawal of your consent may mean that certain functionalities within our Services are not accessible to you.
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You may opt out of the following:

Marketing Communications: You may opt out of our marketing communications by following the instructions listed in the email that you received. 
          However, even if you opt-out, you may still receive non-marketing communications, such as order/shipping confirmation, changes to service, 
          product registrations, product recalls, or other important customer services communications.
Text Messaging/IM Marketing: You may opt out of marketing sent by mobile text messages (e.g., SMS, MMS) and other instant messages (e.g., 
          WhatsApp, Facebook Messenger) from us.
Direct Marketing: We may share your Personal Information with third parties for their direct marketing purposes, where allowed by applicable law. 
          If you would prefer that we discontinue sharing your Personal Information with third parties for their direct marketing purposes, you may opt out 
          of this sharing – please refer below.
Location: You can opt-out of collection and use of your location information by checking your browser settings and your email program settings, 
          and not allowing the app downloaded on your mobile device to access Bluetooth® settings on your device. Your desktop or mobile device settings 
          may allow you to disable or block location-based services, which will prevent our Services from accessing your location information. If you  
          choose not to provide this information, you may not be provided with content specific to your location, and we or our marketing partners may not
          be able to provide you with the applicable personalized services and content.
Cookies: to learn more about opting out of cookies, please visit our Cookie Policy.

5.2 Data Subject Rights
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5.2.1 Right of Access
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You have the right to request access to your Personal Information processed by us.
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5.2.2 Right to Rectification
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You have the right to ask that Personal Information pertaining to you that is inaccurate is corrected, at no cost to you. Your request for correction must be accompanied with proof of the inaccurate nature of such data.
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5.2.3 Right to Erasure
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You have the right to request that your Personal Information will be deleted if it is no longer required considering the purposes outlined in this Privacy Policy, or if you withdraw your consent. Depending on your jurisdiction, this request will be evaluated in light of:

Our overriding interests or the overriding interests of any other third party;
Legal or regulatory obligations or administrative or judicial orders that may prevent such deletion.

Instead of deletion, you can also ask that we limit the processing of your Personal Information if and when you contest the accuracy of your Personal Information, you consider the processing to be illegitimate, your Personal Information is no longer needed for the purposes listed in this Privacy Policy, or as otherwise allowed by applicable law.
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5.2.4 Right to Object
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You have the right to object to the processing on grounds relating to your particular situation. However, you can always object to processing for direct marketing purposes free of charge and without justification.
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5.2.5 Right to Data Portability
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When we process your Personal Information based on your consent or in order to perform a contract, you have the right to receive the Personal Information you have provided us with in a structured, commonly used, and machine-readable format, and you have the right to transmit such data to another entity.
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5.2.6 Right to Not Be Subject to Automated Individual Decision-making
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You have the right not to be subject to a decision that is solely based on automated processing, if that decision produces legal effects concerning you or significantly affects you, unless the decision is made as a consequence of our agreement in order to provide you with the Services you requested or when we obtained your explicit consent.
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5.3 Requests
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If you wish to submit a request to exercise one or more of the rights listed above, contact us at +1 800.255.3505. If applicable, you may also contact our data protection officer responsible for your country or region.
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Your request should state the right you wish to exercise and, if required, the reasons or necessary proof. We may require certain Personal Information from you to verify your identity. Upon validating your request, we will try to comply with your request to the extent required by applicable law as soon as reasonably practicable.
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Depending on your location, for example, if our processing of your Personal Information is subject to European data protection law, including Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of Personal Information and on the free movement of such data (“GDPR”), you may lodge a complaint with a competent supervisory authority if you are unhappy with any aspect of our handling of your Personal Information.
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For more information about the requests you may make under the applicable law in specific states, please refer to the following:
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6. Browser Opt-Out Preference Signals
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Prime-Line recognizes Global Privacy Control signals where legally required. Global Privacy Control (“GPC”) is a browser setting that a user can set in order to send a signal to each website visited regarding the user’s privacy preferences, such as not to share or sell user’s Personal Information. If your browser or browser extension has GPC enabled, our websites will automatically recognize that signal and opt you out of the sale of your personal information. For more information about GPC and how to implement GPC opt-out preference signals, please visit Global Privacy Control.
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7. Security
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We want you to feel confident about using our Services, so we implement security safeguards designed to protect your data. We have implemented appropriate technical, administrative, organizational, and physical measures designed to protect your Personal Information from unauthorized access or theft, as well as accidental loss, tampering or destruction. However, we cannot warrant or guarantee the safety or security of your data.
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8. Retention
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Your Personal Information is only processed for as long as needed to achieve the purposes set out in this Privacy Policy (considering contextual elements, such as the length of time we have an ongoing relationship with you and provide you our Services), or up until such time where you withdraw your consent for processing them.
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In such case, we will delete or de-identify your Personal Information. In certain jurisdictions, we may not delete or de-identify your Personal Information if:

We have an overriding interest in keeping your Personal Information identifiable (when retention is advisable in light of applicable statutes of 
          limitations, litigation or regulatory investigations), or
A legal or regulatory obligation or a judicial administrative order prevents us from de-identification or deletion (for example, certain laws require 
          us to keep records of your transactions for a certain period of time before we can delete them).

Please note that if you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing communications in the future.
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9. Notice of Financial Incentive Program
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We offer our customers incentive programs that provide certain benefits, such as coupons for signing up for our mailing lists or SMS messaging, rebate programs, and promotional events that may require you to opt into marketing communications. To provide you with this benefit, we process your name, email address, phone number, product ownership history, and address. Because opting into our marketing incentive programs involves the collection and processing of Personal Information, the programs may qualify as “financial incentive” or “Bona Fide Loyalty” programs under the California Privacy Rights Act and the Colorado Privacy act, respectively. Please be aware that the value of your Personal Information to us corresponds to the value of the coupon or benefit that you receive when you consent to receiving marketing communications, minus the expenses associated with offering those coupons or benefits. You may opt out of these incentive programs at any time. To do so please see our Privacy Policy or contact us at +1 800.255.3505, or reply “STOP” to any SMS message.
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 10. Use of Services by Minors
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The Services are not directed to individuals under the age of eighteen (18), and we do not knowingly collect Personal Information from such individuals. In the event we become aware of such processing, we will take steps to delete it.
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 11. Changes to This Privacy Policy
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We may make changes to this Privacy Policy from time to time, so please review it periodically. We will update the effective date of the Privacy Policy at the time a change is made. We will notify you of any changes by posting the changes on our website or our Services, or notifying you by email. The revised Privacy Policy will become effective when we notify you of the revised Privacy Policy. Your use of the Services following these changes means that you accept the revised Privacy Policy.
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12. Contact
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If you wish to submit a request to exercise one or more of the rights listed above you can do this by contacting us at +1 800.255.3505 or at the address below.
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If you have questions or concerns with respect to our Privacy Policy, please contact our corporate office at the following postal address:
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Prime-Line Products, LLC
1980 Orange Tree Lane
Suite 100
Redlands CA 92374
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Please include your question or concerns in your letter to us, including the Prime-Line brands and Services relevant to your question or concern.
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APPPENDIX
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Additional Privacy Notice for California Residents
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Last Updated: February 26, 2025
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We are providing the following additional details regarding the Personal Information that we collect, use, and disclose about California residents.
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1. Additional Disclosures Under the California Consumer Privacy Act (“CCPA”) As Amended by the California Privacy Rights Act (“CPRA”).
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The following chart includes: (1) the categories of Personal Information, as defined under California law, that we plan to collect and have collected and disclosed within the preceding 12 months; and (2) the categories of third parties to which we disclosed Personal Information for our operational business purposes within the preceding 12 months.

Please note that some of this Personal Information qualifies as Sensitive Personal Information under the CPRA. Specifically, in the past 12 months, we have collected and/or disclosed the following categories of Sensitive Personal Information:

1.	Financial account information; and
2.	Precise geolocation information.

We have also sold (as defined in CPRA) the following categories of Personal Information in the last 12 months:

1.	Geolocation data has been disclosed to business partners or third parties for commercial purposes
2.	Cookie data has been disclosed to our business partners for commercial purposes.

Additionally, pursuant to the definition of “sharing” under the CPRA, we have shared email addresses, to third parties in the last 12 months for commercial purposes.
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2. Your Rights as a California Resident
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Right to Disclosure of Information: You have the right to request that we disclose certain information regarding our practices with respect to Personal Information. If you submit a valid and verifiable request and we confirm your identity and/or authority to make the request, we will disclose to you any of the following at your direction:

The categories of Personal Information we have collected about you in the last 12 months.
The categories of sources for the Personal Information we have collected about you in the last 12 months.
Our business or commercial purpose for collecting that Personal Information.
The categories of third parties with whom we share that Personal Information.
The specific pieces of Personal Information we collected about you.
If we disclosed your Personal Information to a third party for a business purpose, a list of the Personal 
    Information types that each category of recipient received.

Right to Delete Personal Information: You have the right to request that we delete your Personal Information collected from you and retained, subject to certain exceptions. Upon receiving a verified request to delete your Personal Information, we will do so unless otherwise authorized by law.
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Right to Correct Your Personal Information: If you find that we maintain inaccurate Personal Information, you have the right to request that we correct such inaccuracy.
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Right to Limit Use of Sensitive Personal Information: You have the right to instruct us to limit our use of your Sensitive Personal Information to that which is necessary to provide the Services. You may do so either by contacting us below or by clicking on the link titled “Limit the use and disclosure of my Sensitive Personal Information” in our footer.
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Right to Out of the Sale or Sharing of Your Personal Information: You have a right to opt-out of the sale or sharing of your Personal Information. You may, at any time, direct businesses that sell your Personal Information to third parties not to sell or share your Personal Information. You may do so by either contacting us as detailed below or by clicking on the “Do not sell or share my Personal Information” link in the footer of our website.
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Right to Non-Discrimination: You have the right not to be discriminated against for the exercise of your California privacy rights described above.
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3. Your Rights Under California’s Shine the Light Act
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We do not disclose personal information to third parties for their direct marketing purposes.
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4. How to Exercise These Rights
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If you wish to submit a request to exercise one or more of the rights listed above you can do this by contacting us at +1 800.255.3505. Please refer to Section 5.3 Requests above.
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If you have questions or concerns with respect to our Privacy Policy, please contact our corporate office at the following postal address:

Prime-Line Products, LLC
1980 Orange Tree Lane
Suite 100
Redlands CA 92374
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Attn.: Legal / Privacy Policy Manager Please include your question or concerns in your letter to us, including the Prime-Line brands and Services relevant to your question or concern. We will respond to verifiable requests for disclosure or deletion of Personal Information free of charge, within 45 days of receipt.
In order to protect your privacy and the security of your information, we verify consumer requests by requesting identification documents and other documentation necessary to confirm your identity. Any additional information you provide will be used only to verify your identity and not for any other purpose.  

5. Authorized Agents
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If you want to make a request as an authorized agent on behalf of a California resident, you may use the submission methods noted above. As part of our verification process, we may request that you provide, as applicable, proof concerning your status as an authorized agent. In addition, we may require the individual on whose behalf you are making the request to verify their own identity or your permission to submit the request.
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Additional Privacy Notice to Colorado, Virginia, Utah, and Connecticut Residents
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Last Updated: April 17, 2023
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This section provides additional details regarding the Personal Information that we collect or process about Colorado, Virginia, Utah, and Connecticut residents, and describes your rights pursuant to the Colorado Privacy Act, Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act and Connecticut Data Privacy Act.
In the last 12 months, we have made the following disclosures of Personal Information to third parties. Please note that for the purposes of state law, these disclosures may constitute a “sale” of your Personal Information.

1.	Geolocation data has been disclosed to business partners or third parties for commercial purposes.
2.	Cookie data has been disclosed to our business partners for commercial purposes.

1. Your Rights
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Under Colorado, Virginia, Connecticut and Utah law, users who are residents of these states have specific rights regarding their Personal Information. These rights are subject to certain exceptions described below. When required, we will respond to most requests within 45 days unless it is reasonably necessary to extend the response time. Subject to certain limitations, you have the following rights:

I.	    Right of Access: You have the right to confirm whether we process your 
        Personal Information and request to access to such Personal Information.
II.	    Right to Deletion: You have the right to request that we delete Personal 
        Information we have collected about you.
III.	Right to Data Portability: You have the right to request that we provide you with 
        your Personal Information in a portable format.
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Colorado, Connecticut and Virginia only:
 
IV.	Right to Correction: You have the right to correct inaccuracies in your Personal 
        Information.
V.	    The Right to Opt Out. You have the right to opt out of targeted advertising, the 
        sale of your Personal Information and profiling in furtherance of decisions that 
        produce legal or similarly significant effects.

At this time, we do not process your Personal Information for purposes of profiling in furtherance of decisions that produce legally or similarly significant effects concerning a consumer, and therefore, such opt-out rights are not available.
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2. How to Exercise These Rights
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You may submit a verifiable consumer request to us for disclosure or deletion of Personal Information by contacting us at our toll-free number 800.255.3505.
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In order to protect your privacy and the security of your information, we verify consumer requests by requesting identification documents and other documentation necessary to confirm your identity. Any additional information you provide will be used only to verify your identity and not for any other purpose.
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We will respond to verifiable requests for disclosure or deletion of Personal Information free of charge, within 45 days of receipt.
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In the event that you are not satisfied with the outcome of your request to exercise one of your rights above, you may appeal our decision by contacting. If additional information is needed for your appeal, we may request you to provide additional information.
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You can exercise your right to opt-out by visiting the “Do Not Sell or Share My Personal Information” link at the bottom of the website. You may also opt out of targeted advertising conducted using cookies by changing your cookie preferences. To learn more about our usage of cookies, please visit our Cookie Policy.
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3. Contact Us About This Privacy Policy
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You may address all communications to the Privacy Policy by reaching us at 800.255.3505. Please include your name, address, and phone number or email in all communications and state clearly the nature of your request.
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4. Authorized Agents in Colorado and Connecticut
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If you want to make a request as an authorized agent on behalf of a Colorado or Connecticut resident, you may use the submission methods noted above. As part of our verification process, we may request that you provide, as applicable, proof concerning your status as an authorized agent. In addition, we may require the individual on whose behalf you are making the request to verify their own identity or your permission to submit the request.